Create a Highway Master Piece!
Digital Billboard Design
We design for ANY size digital sign. And we are great at it!
- Send us your ideas with potential images.
- Provide digital specs
- We will work directly with your client if you request
- Digital files are email immediately for use even layered files
- We are faster than Jimmy Johns!
Costs: $25.00 per 30 minutes. Typical costs are $45-$65
Big Impact
According to the Out of Home Advertising Association of America (OAAA), digital out-of-home (DOOH) advertising accounts for roughly 36% of all outdoor advertising revenue.
Targeting
Digital billboards will be able to track the demographics of passersby and adjust their content accordingly. For example, if a digital billboard detects that a high proportion of young adults are walking by, it may display an ad for a new nightclub or concert. This type of targeted advertising can be effective than traditional outdoor advertising, which is often aimed at a general audience.
Interactive
Digital billboards unlock highly dynamic, interactive advertising opportunities through programmatic triggers like weather, temperature, or time of day. This allows brands to serve hyper-relevant, contextual messaging in real time. For example:
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Cold Weather Triggers: A coffee company can instantly trigger ads featuring hot lattes when local temperatures drop.
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Heatwave Triggers: A local convenience store can automatically launch a special promotion on fountain drinks or ice cream during an extremely hot afternoon.
By analyzing real-time engagement data, foot traffic attribution, or localized sales spikes, brands can accurately track the effectiveness of their outdoor advertising and make instant creative adjustments to maximize their return on investment (ROI).
With the rise of programmatic buying (allowing brands to buy billboard space instantly via software, just like online ads) and real-time data targeting, PwC projections show digital out-of-home continuing to grow at double-digit rates.
Digital Billboard Tips
- Pure white backgrounds are not recommended.
- Script or cursive fonts must be clear and easy to read.
- All text must be legible.
- Artwork must be professionally designed and follow sound design principles.
- No more than 7-10 words
- Content must match the pixel dimensions..
- Any wasted space such as grey/white/black bars on the sides of ads looks unprofessional.