What You Need to Know About Billboard Design

Billboards have a very small pocket of time to create an impact. As people go about their day, they often forget billboards or not look at them altogether. What makes certain billboards stand out? How do they manage to get attention in such a fast-paced world? The answer is DESIGN. This is one of the most important aspects of billboard advertising. Your design is how you represent you or your company. More importantly, a great design can engage people and make your billboard stand out from all the others.

So, how do you design a billboard?

Here are some tips that will help you get the best, and most effective, design possible!


1. Use Less Words.

Yes, you want to get your message across and want people to know what you’re all about. However, people simply do not have time to read a full paragraph on your billboard. Think of an effective way of describing your company, brand, or event in around 6 words or less. Studies have shown that the “6 words or less” rule has proven most effective in consumer engagement.

2. Choose the Right Font.

Now that you have your phrase picked out, the next step is choosing a font that will allow people to see your words from a distance. The text should be large and make sure that the colors stand out from the rest of the billboard.

3. Great Photos are a Must.

They say a picture is worth a thousand words. Since you don’t want to be putting a thousand words on your billboard, then you HAVE to display some eye-catching photography. This can be more important than having words, especially for products. Some of the most successful billboards get their message across with only a photo.

4. Have a Clear Theme.

Even if the theme of your billboard is simply your business or product, make sure that it represents it in a way that is clear and understandable to people looking. As I’ve stated earlier, people often only take a glance at billboards. Make sure that they get it the second they look at your billboard.

5. Be Creative

This one may seem simple, but if you want people to remember your company or product, then you will need to think out of the box and come up with a great, creative design.


Let us help you get the best designs! Get a quote from us today!