Posts by Rebecca

Every young person is told that they need to find a good job. And in my mind that job was in a skyscraper in the city. I always believed I need to have an office on the top floor over-looking the city and working for someone else. I had no idea what I was suppose…

Over the last 12 years our website has continuously evolved. Billboards Etc has been working for the last year on bettering our website to improve functionality and ordering ease. We have officially launched our new site December 1st, 2019. Some new items to look for: A cleaner look with easier navigation Separation of products to offer…

For most outdoor advertising companies sales starts on the billboard with an  “Advertise Here” vinyl. The potential driver calls the number and hopefully the ad space is sold. Sometimes outdoor companies have to hire sales people to go out and about to sell the outdoor space. Something to strongly consider when doing this is your…

We would like to recognize our Debbie for her 6 years of dedication to Billboards Etc. She truly is a talented Graphic Designer that has contributed so much more than design. We can not thank her enough for her loyalty, hard work and friendship.    

Many fall to the temptation of overlooking or completely neglecting the design of their outdoor ads. They seem to think that just throwing some words on a billboard or sign will automatically attract attention. Or maybe they believe that throwing an unattractive variety of color and flash will be the best idea for their chosen…

When making a strategy for the design of your billboard or outdoor ad, it is very easy to get distracted by the visual elements of the campaign. Photography, graphic design, and colors are all a major part of the time, and money, spent on creating your ad. However, the overall message of the billboard is…

The landscape for billboard advertising has made an inevitable change due to the ever growing popularity of digital and mobile devices. Consumers have found themselves distracted by a variety of smart phones, tablets, and gaming systems. This does not mean that billboard and outdoor advertising is ineffective, but rather, it means that there are certain…

  Many people tend to overlook the importance of great ad copy when it comes to outdoor advertising. You might be tempted to only focus on the graphic design elements. This is understandable given the fact that this will be the most noticeable to viewers. However, it is the call to action that will truly…